About Us

What drives us?

Debenham & Fear Limited enjoys an excellent reputation with all categories of customers ranging from Kenya’s leading supermarket chains to the smallest convenient stores. Among our customers are also wholesalers, Hotels, Institutions, and corporate clients. We are a listed supplier both in the government and the private sector.

Our core business is in the distribution of quality consumer products and over the years focus has been concentrated at growing business portfolio by attracting new principals of both local and multinational status.
Debenham & Fear Limited is one of Kenya’s most advanced Distribution Company in terms of both logistics and customer reach. We have a wide network supplying every nook and corner of the Kenyan Market.

Debenham & Fear Limited warehouse facility covers over 29,500 square feet and has the capacity to handle big volumes of inventories commensurate with the market demands. This is backed up by a fleet of fifteen vehicles dedicated for customer deliveries.

Debenham & Fear Limited is an ethical company, carrying out our business within the regulations governing the consumer business. We work closely with regulatory authorities in Kenya to ensure our business and that of our partners is within the legal framework. Since 1946 we have been known to distribute and provide quality products and services to customers.

Our Vision

To be a distinguished leader in Consumer-Products distribution in Kenya, become a benchmark for other companies and a distributor that exceeds suppliers, customers and employees expectations.

Our mission

Continuous provide effective and efficient distribution services to all our customers and suppliers. We are customer oriented and thrive on satisfying customers’ dynamic needs.

We focus on effective and efficient logistic services to both our customers and Suppliers. Quality customer care, timely delivery, accurate delivery and delivering defect free products/services for our customers are our core values.

Our Values

  • Customer-first approach
  • Integrity
  • Team Work
  • Excellence
  • Innovation

Our Success Factors

  • Teaming up with the right/professional partners (who have a clear Vision and Mission
  • Knowledge of the local market and suggesting the right product basket, right pricing, right promotions to our suppliers.
  • High credibility in the Kenyan market. (Working closely with the leading banks)
  • We also have high credibility with the suppliers (Never violated payment policies)
  • Fast, efficient and effective delivery system with countrywide coverage.
  • Working closely with Kenya Bureau of Standards and other government regulatory agencies.
  • Efficient logistics system – working with professional clearing and forwarding companies.
  • Continuous improvement on our customer service.
  • Strong business relationship with our suppliers and customers with focus on mutual business growth.
  • Commitment and Dedication to agreed terms of business.
  • We have a growing and satisfied customer base.

Customer Service

Debenham & Fear Limited strives to maintain very high customer service standards. The current customer base exceeds 700, which comprises of Top Supermarkets, Grocery shops, convenient stores, wholesalers and institutions.

Debenham & Fear Limited strives to provide quality service within the shortest time possible. It aims at being a 24-hour turnaround time for orders.

Sales & Marketing

Debenham & Fear Limited has fully fledged Sales team dedicated towards the requirements of the suppliers and the customers of Debenham & Fear Limited. The core team of 30 sales staff is in-charge of effective market coverage throughout the country.
The sales team is highly motivated and focused. The management commits to continuously train and develop its staff. This ensures they are empowered to handle the challenges of a dynamic market.

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